Yoplait It Forward Campaign with Girls Inc.

For their second national campaign, Yoplait partnered with Girls Inc. to develop a programming activity that focuses on the messages girls hear from influences in their lives, and how the simple act of giving a compliment can build confidence.

From February 19 through March 31, be on the lookout for “Yoplait It Forward” TV commercials featuring Girls Inc. Yoplait fans can also find the flavors they know and love with special-edition lids adorning over 120 unique compliments on shelves through March 2024. From empowering affirmations like “Your confidence inspires everyone,” to heartfelt declarations such as “You radiate joy,” each compliment transforms every interaction with Yoplait into more than just a delicious treat; it becomes a beacon of positivity illuminating their day.

But the positivity doesn't stop there. Yoplait is encouraging women to spread the good vibes by sharing the compliments they find on their yogurt lids, creating a wave of encouragement that can brighten someone’s day. As part of the Yoplait It Forward campaign, consumers can claim two free compliment rings, one for themselves and one to share with someone special — with the purchase of $10 of Yoplait products in a single transaction. These engraved silicone rings are more than just accessories, they’re reminders of the power of kindness and connection wherever they go. Visit the Yoplait It Forward site to claim yours. Show your support for the campaign and its message by tagging us in a post about a compliment that helped your confidence and use the hashtag #StrongGirls #YouGotThis. Learn more about the Yoplait It Forward campaign.